How to make your SEO marketing plan succeed in 2022

Search engine optimization, commonly referred to as “SEO,” can be used by any business to improve their marketing strategy. When a client opens their computer or a browsing tab on their phone, it is more likely than not that they begin their online experience with a search engine. Why does it work so well? Because Good SEO, doesn’t look like marketing - just an extension of your website& brand.

Companies can take advantage of this fact and target their audience more efficiently with SEO.

SEO has been a popular marketing technique for quite some time now, likely because it remains so effective even as time goes on. This being said, the SEO strategies you may have used in the past may not be the most productive options in the future.

If you want to increase your brand exposure and appeal to new clients in 2022, then be sure to pay attention to the trends we have compiled below. The Internet changes drastically each year, so your Internet marketing plans should as well.

Keys to SEO in 2022

• Quality User-Centered Content

• Local SEO & GMB Listings

• Competitor’s Performance & Where You Fit In The SERPS

• Website Speed

• Creative Strategy

• Strategy Analysis & Adjustments

Quality of Content

The first and perhaps most important consideration to keep in mind when preparing your SEO plan for the year is to always publish high-quality content. Search engines know that users want specific, informative, and well-written content, so this standard should always be your goal when you want to attract clicks and views.

In particular, when you want to prove your expertise on a subject, it can be helpful to produce longer content. Users do not want to visit ten different websites when they can find a comprehensive guide to the subject on a single site, which makes longer blog posts, articles, websites, etc. more popular. Articles that contain at least 7,000 words, also known as long reads, typically receive up to four times as much traffic than shorter articles.

We understand that long reads and extended content can be difficult to produce. High quality content is one of the most labor intensive and difficult pieces of information for business owners to create and publish. If you can’t publish long articles, make sure that your shorter content still has the quality of a longer piece.

User-Centered Content

In addition to having high-quality content, the information you publish should also engage and appeal to your desired audience. Search engines try to give users the content that will most interest and help them, so if your page does not do so, then it won’t see a rise in rankings (especially in a competitive market).

Rather than only constantly thinking about what Google, Bing, Yahoo, or other search engines are looking for, you may want to focus on what kind of content the users want. If people show their interest in your published information, then search engines will recognize this success and distribute the content to other users as well. The content users like the most will succeed with SEO. It’s about marrying what search engines are looking for as well as your users.

A Good SEO Plan Includes Questions Like:

• What keywords are my costumers searching for?

• What are my current keyword rankings?

• What keywords are my competitors ranking for?

• What type of content is valuable to my potential client base, and what type of content is clicked on?

Local SEO Work

When it comes to appealing to your audience, if you are a local retailer or business owner, then local SEO will also help you reach customers more efficiently. Whether your company is an in-person retailer or a local service business, SEO has been and should become an even more integral part of your marketing plan.

One way you can improve your local SEO ratings and receive more results on the search engine results page (SERP) is by working on your local pack as well as NAP information (name, address, phone number) When you create your Google My Business account and update it frequently, this makes your online presence more reputable, (this works especially well for small businesses) it is a great strategy to add to your SEO marketing plan.

Awareness of Competitors and Search Intent

The Search engine Results Page (SERPs) also contains important information about how your business’s exposure compares to that of its competitors. When you want an idea of what type of content best matches the user’s intent when they search a keyword, this is readily available here. Search engines offer this information about what other businesses’ content best appeals to clients so that you can better prepare content that they will also appreciate.

As you examine the SERPs to figure out what your competitors are doing well and what your users’ search intent is, you should look very carefully at this information. What keywords are my competitors ranking for? What is the volume of searches for each keyword? What type of content is available, and what type of content is clicked on? And, of course, what can you learn from your competitors’ successes and failures?

Site Speed

While site speed is not typically something we think of when it comes to search engine optimization, it has become another important variable in the equation. This is because Google relates the speed of your website to user satisfaction & user experience. In 2020, Google said their Core Web Vitals System will begin adding factors related to page experience to their search engine ranking algorithm.

Thinking Outside the Box

Just because your current strategy or another company’s techniques are successful does not mean you need to duplicate these attempts. In fact, being creative and thinking outside of the box can even help your SEO results. Just like the technology industry, SEO continuously adapts, so your marketing plans should reflect this. Any new, successful idea starts with someone’s creativity, so do not overlook this major step in the process.

Strategy Adjustments

As have explained throughout this article, because the most successful SEO trends change so frequently, you must adjust your strategies and make changes accordingly. Change is a part of any industry, and in marketing especially, you need to adapt quickly to be successful.

Every day, Google runs comparison tests and changes the SERP for various keyword searches. Stay on top of the trends and use them in your work to create the best possible results for your company.

Design, engagement, length, and quality all affect where your content lands on the search results page, so it can seem difficult to get everything right and successfully optimize search engines. As we see what trends prevail in 2022, you should frequently check in on any SERP changes, let yourself try new things, and use your own business’s strengths and weaknesses to create the best possible SEO results.