How To Navigate A Google Profile Suspension

Breathe: Google My Business Suspensions are Fixable (And You’re Not Alone)

First things first, if you’re reading this, take a deep breath. Google suspensions are usually reversible, and in our experience, we’ve never faced one that couldn’t be fixed. So let’s talk about something that can be embarrassing and, yes, a little frustrating: Google My Business (GMB) suspensions. But before you go into full-blown panic mode, let me reassure you—Google’s decisions aren’t personal. It’s just Google being…well, Google.

Why So Many Suspensions?

Over the past year, Google’s been on a bit of a suspension spree, leaving business owners scratching their heads. Most suspensions stem from issues like ensuring location accuracy, preventing mailbox address misuse, and reducing duplicate listings. While it’s annoying, the goal here is to improve user experience and make Google Maps more reliable.

Google’s "Communication Style" (Or Lack Thereof)

Now, here’s where things get a bit tricky. Google’s been tightening up support options, and they now only offer phone support to Google Ads clients. For business suspensions? You’re stuck with email. So, if you’re a small business owner who needs real-time help for a complex issue, well, Google’s got other ideas.

Why Does a Simple Address Update Trigger a Suspension?

You’d think moving down the street or tweaking your business details wouldn’t be a big deal, right? Wrong. Even small changes can put your profile under Google’s microscope, and they might ask you to reverify your location. It’s frustrating, but it’s all part of Google’s mission to keep information accurate. The result: a lot of honest businesses facing suspensions.

Don’t Sweat It—Most Suspensions Are Fixable

The good news? Most suspensions can be resolved, and you’re not alone in facing this. Here are some practical tips that have helped many businesses get their listings back online:

✅ Double-Check Your Details: Make sure all your business info—address, phone, hours—is accurate and consistent.

3️⃣ Limit Your Categories: Google likes simplicity, so aim for three business categories or less. It helps Google understand what you do without getting “confused.”

👯‍♀️ Handle Duplicate Listings: If you have multiple listings, make sure they’re merged or removed. Duplicates are a quick way to get flagged.

🖥️ Submit a Reinstatement Request: If you’re still stuck, submit a request directly to Google here.

🙏 Patience is Key: We know the waiting game isn’t fun, but hang tight. Reinstatements can take time, but they’re usually successful.

Need Help? Don’t Hesitate to Reach Out

If you’re still feeling lost or if Google’s emails are starting to sound like gibberish, don’t hesitate to reach out for help. Hang in there—your GMB listing will be back on track soon!