Location Based Ads - A Game Changer for Local Services
Location Based Ads
Local businesses are always seeking ways to increase physical traffic to their stores or their websites. One method of achieving this goal is with location based ads! They’re our favorite type of ad to run for our customers who are defined by location like a local service - because we see the highest ROI when compared to to other type of advertising. Location based ads targets local customers who are in close vicinity to your business. Today’s consumers are looking for the quickest and most convenient and efficient way to do their shopping. Reaching your local consumers through location based ads will increase your sales and give you a healthy ROI.
Location Based Ads
LBA
Increase local traffic (website and in person)
Increase product sales
Location Based Advertising (LBA) is a form of marketing that takes advantage of consumers’ geographical location. It can deliver relevant ads for services and products to people who are in close proximity to a particular retail location. We’re local service experts at STL Search Marketing and this is one of our favorite tactics for new customers.
Local businesses can now compete with conglomerates such as Amazon when they develop their online retail store. Everyone wants the convenience of not having to wait for a product to arrive. Selling online locally allows the customer to have the product in a timely manner, while supporting local businesses. This choice for the customer will increase your sales to your local patrons and there will always be the potential buyer who wants to come into your store.
LBA taps into the consumers’ location data from mobile devices
Most consumers keep location setting “on” on their phones
This location data is utilized in your LBA ads
Brick-and-mortar stores should be using geo targeting to capture consumers who are in the vicinity of your business location. LBA, through location data, ensures that your product reaches your targeted local consumers and sends them message ads focusing on their needs and goals.
There are many benefits to using LBA
You can outcompete the big online stores: LBA presents you with a great opportunity to engage with your in-market audience, giving you a personal edge over your competitors.
People want to support local businesses
You can connect with your customer base: LBA not only allows you to target potential consumers who in the area of your business, it also allows you to capitalize on local events. This lets the community know your business is connected to your community's local events.
Location Based Advertising
Social Media LBA
PPC LBA (Pay Per Click)
More than One platform: With LBA, you can reach out to your local audience on social media, LinkedIn, and display ad platforms. In other words, you can take advantage of using targeted marketing on multiple platforms. It gives you the potential of reaching more local customers.
How to Use Location Based Advertising
Set Demographic criteria then send customized messages to that group of consumers.
Flash Discounts: Make discounts based on users needs and wants, sending them ads when they're near your location.
Data Analytics: Monitor your campaign’s performance and assess its strengths and weaknesses. This will allow you to refine your campaign, ultimately making it into a sales conversion tool.
Marketers know that location based ads present a huge opportunity to increase sales conversions. It’s all about reaching the consumer at just the right time with an ad that meets their needs. These two factors make for a higher conversion rate in sales.
Any type of marketing needs to be well planned and executed with demographic perimeters or it can eat up any marketing budget. It is best to partner with a digital marketing firm to ensure that you're utilizing all the factors and analytics of location based marketing. Call STL Search Marketing today if you want to take advantage of the opportunity that location based ads have to offer!
